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Tuesday, 29-Jan-2013 12:16 Email | Share | | Bookmark
Negative and positive aspects of Social networking sites

Social networking sites play a great role in marketing and promotional activities of businesses. Contemporary businesses are very fond of marketing activities on social networking sites. This fondness have been generated because of the effectiveness that social sites brig to the marketing activities. The success rate and ratio of marketing on this type of sites is far higher than that of the same on the same on the other types of sites. For this reason, modern businesses focus more on the social networks for promotions of products and services.

Social networking sites have both positive and negative aspects,from the view point of businesses. Social networking sites enjoy high level of influencing capability on the visitors and users members .that influencing capability is actually generated from high bonding among the users / accounts holders of social sites. An opinion of one member or account holder has great effects on the future actions of other members those are connected with a particular circle. With this great influencing capability, social sites can easily shape the behaviors and opinions of users, who are often also the consumers of products of a business. Therefore, by spreading positive information on a brand on the social sites can generate higher sales and reputation. For this, businesses use social sites for effective reputation management.
The negative side of social networking sites, these sites can harm the reputation of a business in large scale, when negative information on the respective brands or business is spread on the social sites. And in those cases, the great influencing power of social sites causes great fall in sales and reputation. Therefore, reputation management online often became hard, just because of single piece of negative information, on a brand, over the social networking sites.

Brand name protection on social networking sites often seems very difficult. It is a very common scenario that an individual is operating a social networking account with a name resembling to a brand owned by other businesses. That individual may cause great harm to the goodwill of the respective brand by circulating disgraceful information regarding that brand.
It is very essential that every business protect their brands form all sorts of negative promotions on the social sites. For this, <a href="http://claimbrand.com">brand name protection</a> on social sites is very important. To ro9tgect brand names on the social sites, there are several parties, waiting for you, with expertise in this sector Such as claimbrand.com . This site provides expert services in protecting brands form unauthorized use.

Businesses can know whether any account, with the name of their brands, is in use on any social networking sites, in just one minute, with the help of claimbrand.com. The site instantly checks over 1000 social networking sites for against the name of your brand.
The wonderful site also provides service in acquiring accounts, with a name and identity of your brand, on different social sites upon your requirements. Additionally, you can get the claimbrand.com involved in choosing the most suitable social networking for the promotional activities of your brands and businesses. Therefore, you need not to spend on all social sites, rather spend only on the most effective social networking sites. The efectivene3ss of a particular site is determined by analyzing the visitor base and site’s relevance to the brands.


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